I am a multimedia professional with 2016 Master Degree certificate in Design studies, combined with over 10 years of work experience in design, advertising & marketing companies.
A designer and multimedia professional with a passion towards music, visual arts, creative multimedia innovations and Research & Development for business uses.
A combination of analytical data research and conceptual vision with the skills in graphic design and AV-media to create solutions for improving business.
Life is a journey where knowledge and skills are gained only trough exploration and by challenging yourself. Here are some of the most essential achievements on my path towards better design.
June 2014 - June 2016
Master of Culture and Arts, Degree Programme in Design. Studies with Design Strategies and Analysis, UX & Service Design and International Business Management.
Aug. 2004 - Dec. 2008
Bachelor of Culture and Arts, Degree Programme in AV-media. Studies with TV, movie and video production. The degree also included an ERASMUS programme in FAMU (Film and TV school of Academy of Performing Arts in Prague).
Aug. 1999 - May 2002
Electronics and Infromation Technology basics. Studies with electronics maintenance, IT installation, programming and automations.
Oct. 2018 - current
Graphics design, website layout, application concepting & UI design, animations & video editing, online & inbound marketing.
Sep. 2016 - Oct. 2018
Graphics design, website layout, application concepting & UI design, animations & video editing.
Jan. 2010 - March 2014
Advertise production, magazine layout, website graphics and video content. Graphics design and production for print and digital media, including photography and video production.
May 2006 - Dec. 2007
Multiple video productions for various municipal projects in Kymenlaakso. Set building and lighting, video shooting, audio recording and editing.
The projects below are a combination of my worktime and freetime projects. When executing designing work and considering the whole process from the user perspective, an item or service does not appeal to the user by it's marketing material, package or product design, but also by it's usability and the way it creates experiences. Because of that, I feel it important not only to conceptualize my work in design, but also to build, test and experience them myself in order to find a way towards better design solutions.
For creating the best kind of media for your company, the work requires multiple people with different set of skills to aim for a common goal, but without properly defining the goal, the project may easily lead to wrong direction. For recognizing and defining the goal, my skillset includes some of the most essential tools: methods for customer research, vision for design solution, knowledge of design principles and experience with marketing.
User Experience is what matters the most: It is the driving factor that defines the customer satisfaction, customer loyalty and the customer perception towards products, services and brands. For implementing a proper UI/UX, the design decisions have to be placed on factors found through research. By learning your customer's values and noticing the most essential points in the service chain, the gathered results are the tool for improving your customer's experiences.
Videography, photography and graphic design has been my interest all my life: as a hobby, as a field of study and as a work. Besides the experience gained though years of work in media and design companies, design thinking is a mindset and a way of life. By mastering the techniques, noticing the trends in current media and combining the gained knowledge to desired vision, we together are able to create the kind of art that best serves your purposes.
Years of work in advertising and media companies combined with my latest studies have taught me a trick or two about marketing: The customer is not always right. The best way of marketing is not always to provide only what the customers are asking for, but more to provide something to desire for. By recognizing, segmenting and undestanding your customers, the marketing message can be designed to reach and invoke the inner values of your most profitable customers.
If you need some graphic design, media content, UX/UI design or help with improving your existing design or service concepts, just send me a message. Together we can find solutions to best serve your needs.
53850 Lappeenranta
Suomi, Finland
paulihirvonen@gmail.com
Mobile: +358 (0)44 5455055